Nieman Storyboard’s “Why’s This So Good” explores what makes classic narrative nonfiction stories worth reading. This week: Tim Carmody examines Malcolm Gladwell’s “The Ketchup Conundrum,” which was originally published in The New Yorker’s Food Issue in Sept. 2004: Note: I can’t stand ketchup. Any ketchup. I think it’s disgusting, and always have. I was averse […]
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